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The Campaign for Real Ale (CAMRA) is a British organization that was founded in 1971 with the aim of promoting traditional, cask-conditioned beer. CAMRA is a consumer group that advocates for the preservation of traditional brewing methods and the promotion of real ale, which is beer that is brewed using traditional methods and is served without the use of carbon dioxide or other artificial gases.CAMRA has been instrumental in promoting the growth of the real ale industry in the UK. The organization has helped to create a market for real ale by promoting it to consumers and by encouraging pubs and breweries to produce and serve it. CAMRA has also been involved in lobbying the government to support the real ale industry and to protect traditional brewing methods.One of the key ways that CAMRA promotes real ale is through its annual beer festival. The festival is a showcase for real ale and attracts thousands of visitors each year. The festival features a wide range of real ales from breweries across the UK, as well as food and entertainment.CAMRA also publishes a magazine called "What's Brewing" which provides information on real ale and the real ale industry. The magazine features articles on brewing techniques, beer festivals, and pub reviews. It also includes a directory of real ale pubs across the UK.In addition to promoting real ale, CAMRA is also involved in promoting responsible drinking. The organization encourages drinkers to enjoy real ale in moderation and to avoid binge drinking. CAMRA also works with pubs and breweries to promote responsible drinking and to discourage the sale of alcohol to underage drinkers.Overall, CAMRA is an important organization in the UK beer industry. The organization has played a key role in promoting real ale and traditional brewing methods, and has helped to create a market for real ale in the UK. CAMRA's work has also helped to promote responsible drinking and to protect the UK's pub culture.
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